If someone told you two years ago that texting 140 simple characters could transform your company’s reputation, would you have believed them? Join members of Fleishman-Hillard’s digital team for the latest “Pros and Conversation” webinar, this time focusing on the critical role of social media and how it can help “future proof your company when it comes to reputational risk.”
Listen: Betwixed and BeTwitter: Getting Acquainted With Social Media
Can gay news and entertainment Web sites play a broader role in shaping the conversation about the LGBT community? In an interview with the Out Front team, AfterElton.com editor Michael Jensen says entertainment has become one of the “most potent influences” when it comes to the societal acceptance of gay and lesbian people.
Fleishman-Hillard Team Leads Panel Discussion on Sustainable Business Practices
Members of Fleishman-Hillard’s sustainability team recently hosted an engaging panel discussion about the needs and challenges facing organizations when it comes to sustainable business practices. Join the agency’s experts, along with executives from Exelon, McDonald’s and Motorola, as they discuss employee engagement, securing “a seat at the table” and the key to success in the sustainability arena.
Listen: Green, Red and Black: Sustainable Business Practices in Tough Times and Beyond
Do the regional World Economic Forums provide value to those who attend the event? While some skeptics argue that little of substance is accomplished during the meetings, in a PRWeek op-ed, Fleishman-Hillard President and CEO Dave Senay — who recently attended WEF meetings in South Africa and East Asia — maintains that “they are irreplaceable” and explains why.
As part of China’s aggressive environmental agenda, the country’s Vice Minister of Commerce has called for restaurant owners to switch from disposable to reusable chopsticks. The communications specialists from the new Sustainability blog talk about the challenges of prioritizing eco-issues and which chopstick really is better for the environment.
As the collection and processing of personal data associated with Internet related technologies continues to jeopardize privacy, EU regulators have moved the issue of data protection up the policy agenda. But while new measures are expected to be introduced, the digital specialists from Public Affairs 2.0 wonder who will take the lead — regulators, consumers or industry?
When it comes to influencing voters or policy makers, healthcare communicators must immerse themselves in social media. In a recent PRWeek Insider guest blog post, Mark Senak talks about joining the current healthcare debate and warns that the time “has come and gone” for those not already familiar with social networking tools.
As part of a broader campaign celebrating its 25th anniversary, Papa John’s launched Road Trip, a Fleishman-Hillard-created microsite featuring an augmented reality component. Digital specialist Matt Dickman demonstrates the AR application and explains why he considers the promotion a “real world example of social media in action.”
Technology giant Microsoft touts its recently introduced Web search engine, Bing, as a way to help consumers make more informed decisions. Digital specialist David Lowey takes a close look at the new brand, discusses its competitive advantage over current leader Google and explains why the search war “will never end.”
WASHINGTON, D.C., May 13, 2009 — Fleishman-Hillard International Communications today announced the appointment of Christina Pearson as a senior vice president in the firm’s Washington, D.C., office. Pearson, who most recently was assistant secretary for public affairs at the U.S. Department of Health and Human Services (HHS), will focus on health care public affairs.
While at HHS, Pearson led successful communications strategies on diverse health care issues, such as the Medicare prescription drug benefit, health information technology, import safety, pandemic and emergency preparedness and chronic disease prevention.
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