Athletes aren’t the only ones hoping for an “Olympic moment,” as consumer brand marketers look to share some of the spotlight in Vancouver. The team from Winter Games Connect talks about getting “lost in the noise” surrounding the games and offers advice on how to get noticed.
Growing Need Lures PR Agencies to United Arab Emirates
In response to a growing need for communications, more and more PR agencies are setting up shop in the United Arab Emirates. In an Emirates Business 24/7 article, public affairs specialist Kevin Bell says despite the negative coverage Dubai has received, the emirates are strong, viable, and still determined “to be a part of the global economy.”
Read: Growing Need for PR Lures Agencies to United Arab Emirates
All Politics is Local — Even in China
In today’s marketplace, any political activity incompatible with a company’s overall global strategy “creates a risk to its reputation and relationships.” In a PublicAffairsAsia.com article, public affairs specialist Dan Baxter talks about why it’s important to make politics local, even in “one of the most dynamic and complex markets in the world.”
Super Bowl Ad Prompts Controversy for CBS
As controversy continues to grow over CBS’s decision to allow a pro-life advocacy group to air a spot during the Super Bowl, organizations opposing the ad are challenging the network’s policy. The LGBT communications specialists from Out Front look at four “critical communication questions” the issue has raised thus far.
Will Ruling Prompt Flurry of Corporate Political Spending?
Most industry experts don’t expect the Supreme Court’s recent ruling — which said corporations, labor unions and advocacy groups had a right to advertise on behalf of political candidates and issues — to result in an immediate flood of corporate political campaigns. In an article in The Kansas City Star, reputation specialist Betsey Solberg suggests companies tread lightly when it comes to direct political advocacy because “when you’re dealing with people, you’re not always putting your money on a sure thing.”
Read: Ruling Unlikely to Spark Corporate Rush to Get Political
Supreme Court Upends Campaign Finance Law
Will the Supreme Court’s ruling in Citizens United v. Federal Election Commission affect the way public affairs advocacy is conducted? The public affairs specialists from the Cloakroom discuss the landmark decision — which essentially redefines campaign finance law — and offer “two schools of thought on the consequences of this case.”
Latino Communities Come Together to Help Haiti
As Latino communities around the globe pull together to help Haiti, social media continues to play a key role in supporting the earthquake-ravished country. The team from Hispania Plaza says when it comes to promoting relief efforts, technology has been “instrumental in casting a wider net.”
What Will Massachusetts Upset Mean for Health Reform?
Has the recent special election in Massachusetts — which ended Democrats’ filibuster-proof supermajority of 60 senators — really dashed all hope for health reform in the near future? The healthcare specialists from
Notes from the Trail look at the debate moving forward and explains why “it’s a very exciting and interesting time to be in the world of healthcare communications.”
Marketing to iMoms
Have moms become the key technology decision makers in their homes? The team from Mobile Behavior talks about how the iPhone has become an integral tool for managing family life and “a key tech gadget for moms.”
A Matter of Mobility
Many executives struggle with understanding how mobile devices are revolutionizing business. In a Forbes article, social media specialist Joshua-Michéle Ross discusses specific “ways in which mobility matters” and explains why it’s important to “embrace the big idea.”
Read: Mobility Matters
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