Fleishman-Hillard Point of View

Transparency Helps Business Owners Avoid Online Backlash

Fleishman-Hillard Point of View — Mon, 22 Feb 2010 20:29:39 +0000

When it comes to leveraging social networks to deliver a cost-effective message, business owners need to consider “what might go wrong.” In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, talks about why transparency is critical to avoiding “a powerful and passionate backlash” from the online community.

Read: Step Carefully Into Social Media Campaigns

Is It Time for a Traditional-Digital Media Sit Down?

Fleishman-Hillard Point of View — Tue, 16 Feb 2010 15:00:58 +0000

In a world “swirling with information,” both traditional and digital media are struggling to maintain relevance with the public. But digital specialist Mark Blevis sees this as opportunity and suggests it’s time for traditional and digital media to “get together and learn from each other.”

Social Media Is Lead Story in Vancouver

Fleishman-Hillard Point of View — Fri, 12 Feb 2010 15:00:10 +0000

From news about traffic jams to personal thoughts shared by Olympic athletes, it appears social media is the premier method of communications for the 2010 Winter Games. The team from Winter Games Connect explains why “on-the-ground” civilian reports are providing the “most reliable and unfiltered point of view on the Vancouver Games.”

Fleishman-Hillard Named European Consultancy of the Year 2009

Fleishman-Hillard Point of View — Thu, 11 Feb 2010 14:53:02 +0000

LONDON, Feb. 11, 2010 — For the first time, Fleishman-Hillard International Communications has been named European Consultancy of the Year by The Holmes Report. The public relations industry newsletter based its decision on the firm’s 2009 performance, citing growth in clients, capabilities, geographic footprint, staff and leadership as just a few of the factors that helped put the agency in first place. In discussing the firm’s European presence in his annual Agency Report Card, Paul Holmes, founder of The Holmes Report said, “No firm has improved its capabilities as dramatically as Fleishman-Hillard.”

“I am immensely proud of this distinction,” said Dave Senay, Fleishman-Hillard’s president and chief executive officer. “In the past five years, our firm has achieved outstanding growth in Europe, across every aspect of our business. We’ve won great blue-chip multinational clients. We have increased our range of practices and capabilities and expanded our geographic footprint. We’ve hired and retained great talent and shown trusted, consistent and visionary leadership across the board.”

“And we will drive on relentlessly,” Senay added. “This is an important moment for our entire firm, but it is only the prologue to what will follow.

“The leading international communications firm of the future will bring together all of the tools, channels, strategies and tactics needed to deliver a truly integrated, high-impact business solution across all media channels,” he said. “We believe what’s driving the future of our profession can be summed up in three words: Digital. Integrated. Global. That’s what we offer today and, together with our clients and Omnicom partners, it’s the path that will help us define the future of integrated communications. At the same time, we will always honor and protect our public relations heritage, which, after all, is the fundamental advantage we have in this new era of communications.”

About Fleishman-Hillard
Fleishman-Hillard Inc., one of the world’s leading strategic communications firms, has built its reputation on creating integrated solutions that deliver what its clients value most: meaningful, positive and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, South Africa and Latin America through its 80 owned offices. For more information, visit the Fleishman-Hillard Web site at www.fleishman.com.

Fleishman-Hillard is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.

Fleishman-Hillard CEO Discusses PR Prospects for 2010

Fleishman-Hillard Point of View — Thu, 11 Feb 2010 04:14:43 +0000

In a MediaBistro article, Fleishman-Hillard president and CEO Dave Senay talks about the continually morphing PR landscape, prospects for 2010, and the type of new business he considers “a sign of good health.”

Read: Omnicom PR Agency CEOs Give Perspective on Q4 Earnings

Do You Need a Digital Readiness Checklist?

Fleishman-Hillard Point of View — Tue, 09 Feb 2010 15:00:39 +0000

Is your company prepared to compete in a digitally transformed world? In a Harvard Business Review guest blog post, International Advisory Board member Jeffrey Rayport provides a checklist to help determine whether your organization is “poised to win the future” or on the wrong side of “the new digital divide.”

Social Media Drives Toyota’s Crisis Comeback

Fleishman-Hillard Point of View — Tue, 09 Feb 2010 15:00:26 +0000

At first, amid a torrent of recall and other negative news, it appeared as though Toyota’s plan was to simply remain silent. The communications specialists from Beyond the Hype discuss the automotive giant’s initial stumble and its subsequent social media interview, which offers “an interesting study in crisis communications.”

Brands Mine for Gold at 2010 Winter Olympics

Fleishman-Hillard Point of View — Thu, 04 Feb 2010 15:00:17 +0000

Athletes aren’t the only ones hoping for an “Olympic moment,” as consumer brand marketers look to share some of the spotlight in Vancouver. The team from Winter Games Connect talks about getting “lost in the noise” surrounding the games and offers advice on how to get noticed.

Growing Need Lures PR Agencies to United Arab Emirates

Fleishman-Hillard Point of View — Wed, 03 Feb 2010 17:07:39 +0000

In response to a growing need for communications, more and more PR agencies are setting up shop in the United Arab Emirates. In an Emirates Business 24/7 article, public affairs specialist Kevin Bell says despite the negative coverage Dubai has received, the emirates are strong, viable, and still determined “to be a part of the global economy.”

Read: Growing Need for PR Lures Agencies to United Arab Emirates

Fleishman-Hillard Expands Presence in Australia

Fleishman-Hillard Point of View — Tue, 02 Feb 2010 15:00:16 +0000

SYDNEY, Feb. 2, 2009 — In a continued effort to expand and strengthen its market presence in Australia, Fleishman-Hillard has joined forces with McGregors International, an independent boutique PR agency based in Sydney. The move “bolsters the capabilities of our Sydney office in healthcare, consumer marketing, corporate/financial services and technology,” said McGregors’ founder Meredith Lill, who will become senior vice president of Fleishman-Hillard’s healthcare practice in Australia.