« Trend Spotting: LGBT Community Gives Marketers a First Look | Main | News Report Questioning FDA Methods Will Likely Prompt Change »

Crisis Communications 101: How to Survive a Steroid Scandal

A failed attempt at damage control may forever tarnish the image of former Yankee Roger Clemens. Communications specialists from Beyond the Hype weigh in on the legendary pitcher's appearance before Congress and discuss this case study in crisis communications gone awry.

TrackBack

TrackBack URL for this entry:
http://pov.fleishman.com/movabletype/mt-tb.cgi/736