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An Inside Look at India's Global PR Paradox

Though little is known about corporate India and its new breed of multinationals, experts agree the country is on a fast track to becoming a key player in the global economy. But what will it take for these companies to operate and build brands that can compete in an international marketplace? "Communicating Globally: Taking India Inc. to the World" is an international research report, conducted by Fleishman-Hillard in spring 2008, that sheds new light on what some are calling the "Indian opportunity."

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