The frequently mentioned “Hispanic electorate” played a key role in the election of Barack Obama as the 44th president of the United States. Using field reports from several major U.S. markets, the team from Hispania Plaza develops a snapshot of voter trends and analyzes the way Hispanic media reported this historic event.
Election Day Survey Offers Unique Electoral Insight
FirstView Survey: Voter Sentiment in a Historic Election
FirstView, a collaborative effort among Roll Call, Strat@comm, and Fleishman-Hillard, is a national survey among Election Day voters. Conducted by former White House pollsters, the real-time survey reveals the current mood of the public, as well as voter views on key issues facing the next administration. Join the FirstView team — including former high-ranking officials from the Clinton and Bush administrations — as they provide in-depth, bipartisan analysis of the results.
Watch: FirstView Survey 2008
Lisbon Treaty May Tarnish Ireland’s Reputation
Has fallout from the Lisbon Treaty’s defeat been “catastrophic” for Ireland’s reputation abroad? In an Independent.ie article, John Saunders, managing director for Fleishman-Hillard Ireland, says that thanks to a “no” vote on the treaty, Ireland has “gone from being one of the world’s most liked countries to a nation that’s seen as greedy.”
Fleishman-Hillard Joins National Diabetes Goal
PR Firm Taking Action Against Type 2 Diabetes
WASHINGTON, D.C., Oct. 20, 2008 — Fleishman-Hillard International Communications, one of the world’s leading public relations and communications firms, today joined more than 25 national organizations to become a National Diabetes Goal Champion. The National Diabetes Goal is an effort by organizations, trade associations, and corporations to help reduce the number of type 2 diabetes cases in the United States. Read more »
Agency Economics 101: A Fair Price for Great Work
Despite a serious economic downturn, agencies should be wary of adopting a discounting strategy. In a PRWeek article, public affairs specialist Kevin Bell says that while cost control is vital during these challenging times, he believes agencies that compete on price alone will “go to the wall.”
Download: A Fair Price for Good Work
Korean Companies Respond to Challenges by Adapting to Foreign Investor Expectations
Have Korean companies changed the way they communicate with foreign shareholders? In an interview with The Korea Herald, corporate reputation specialist and president of Fleishman-Hillard’s global consulting unit Communications Consulting Worldwide (CCW) Peter Verrengia talks about the information-to-risk relationship and why “good communications serves everyone’s interest.”
Download: Improving Communication Key to Weathering Uncertain Times
Now Boarding: Travel Industry Targets LGBT Consumer
The Out Front team explains why, despite a weakening economy, gay and lesbian outreach and communications is “alive and well in the travel and tourism industry.”
Can Europe Help Lead the Rise of Web 3.0?
In an effort to be on the cutting edge of the next internet evolution, the European Commission has launched a public consultation on Web 3.0. The digital specialists from Public Affairs 2.0 take a look at the Commission’s plans to address a range of political and technological issues associated with the “Internet of Things.”
The Wonderful World of Entertainment Marketing
David Stamper, entertainment specialist for Fleishman-Hillard, joins a PRWeek panel of entertainment industry experts to discuss mass media versus niche marketing, the long-term affects of the Writers Guild strike, and why he thinks advertising agencies “still can’t see beyond the 30-second and the 15-second spot.”
IPRA Honors Agency Chairman and Industry Pioneer John Graham
Fleishman-Hillard Chairman John Graham is this year’s recipient of the International Public Relations Association’s (IPRA) President’s Award. The PR pioneer, who “recognized early on the powerful and positive role public relations could play in a rapidly globalizing marketplace,” according to IPRA president Robert W. Grupp, joins a distinguished list of past honorees that includes Archbishop Desmond Tutu and author J.K. Rowling. The award will be given out on November 13 at the 2008 IPRA Public Relations World Congress in Beijing.
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