Though little is known about corporate India and its new breed of multinationals, experts agree the country is on a fast track to becoming a key player in the global economy. But what will it take for these companies to operate and build brands that can compete in an international marketplace? "Communicating Globally: Taking India Inc. to the World" is an international research report, conducted by Fleishman-Hillard in spring 2008, that sheds new light on what some are calling the "Indian opportunity."

Download: Communicating Globally: Taking India Inc. to the World

Are you familiar with the new reflex marketing paradigm? What about the latest social networks for tweens? The "Spring 2008 Youth Trend Report" from the youth-focused specialists at Next Great Thing (NGT) offers new insight into the behavior and buying habits of the youth consumer.

Download: Spring 2008 Youth Trend Report

Though Zimbabwe's election results haven't been released, it's likely President Robert Mugabe's time in office will soon be over. With Movement for Democratic Change leader Morgan Tsvangirai poised to take the country's political reins, Kevin Welman, managing director for Fleishman-Hillard Johannesburg, wonders how the change in power might affect regional and international business.

Download: Zimbabwe's Limbo Is South Africa's Hope

As eyes around the world are monitoring India's economic environment, many of the country's leading businesses realize they must think outside of their own market to survive. But as some Indian businesses go global for the first time, how will they know which communications strategies will be successful? In an article for USP Age, Yusuf Hatia, vice president at Fleishman-Hillard India, examines Tata Motors' Nano campaign and finds a real-world lesson for companies seeking a strong presence on the international stage.

Download: Split Personality: Indian Companies Going Global

What initiatives will have the greatest impact on a multinational's standing in the Arab world? And is there such a thing as a regional story in the Gulf? Majdi Al Ayed, managing director of Trans-Arabian Creative Communications (TRACCS) Dubai and regional director of TRACCS Lower Gulf, talks about finding success in what he considers "the business hub of the Middle East."

Download: Building Business in Dubai

The latest buzz in Japan is surrounding the Shinkansen 700, the country’s newest bullet train. According to Newsweek, the attention is “the result of a publicity campaign by Central Japan Railway Co. targeted at the blogosphere.” BlueCurrent Public Relations, a Fleishman-Hillard agency that specializes in marketing communications and brand-building, discusses the credibility of personal blogs.

Fleishman-Hillard President and CEO Dave Senay examines "Authentic Enterprise," a recent study by the Arthur W. Page Society that makes the case for new priorities and skills for chief communications officers (CCOs) at large corporations. Dave looks at the implications of the study for agency CEOs.

Download: Implications of an Arthur W. Page Society White Paper for Agency CEOs

Would you like to know how to align environmental responsibility with business success? Or perhaps you're more interested in eco-friendly shoes? The Sustainability Communications team has put together a list of the top 10 blogs that offer useful information about the challenging world of resource management.

Download: Social Impact Blogs: The Green Edition

In a candid interview for PRWeek, London-based digital specialists Ben Mason and Paul Borge discuss the future of social media marketing and those who will be facing off in the "digital land grab."

Download: Digital Gurus in Discourse

Fleishman-Hillard President and CEO Dave Senay spoke with students at the acclaimed Medill School of Journalism at Northwestern University about the relevance of public relations versus advertising and the fundamental changes in how media and content are defined and delivered.

Download: “PR 2.0” Address to Medill School of Journalism, Northwestern University

For pharmaceutical companies, is ignoring new media the equivalent of ignoring healthcare professionals in a key sales region? In a PRWeek article, healthcare marketing specialist Lorna Baxter and digital specialist James Smith look at how the industry has embraced the global online community.

Download: It Is Vital to Reach Out Online

Where does reputation fall on your company’s list of assets? BusinessWeek examines the relationship between corporate reputation and its impact on a company's stock price with counsel from Fleishman-Hillard's global consulting unit Communications Consulting Worldwide (CCW).

Download: What Price Reputation?

France's new president, Nicolas Sarkozy, has formed a government primed to introduce reforms. In a Pharmaceutical Marketing Europe article, Paris-based healthcare specialist Frederique Meriaux-Hall explores to what extent this new government will change current healthcare services and how this will affect patients' access to treatment.

Download: "Health Revolution"

Opinion polls and focus groups have long been the gold standard for measuring awareness, testing perceptions and fine-tuning messages. But in an article from Public Affairs News, research specialist William Stewart says these tools only paint part of the picture needed to fully understand the public affairs battleground.

Download: PA Firms: Wake Up to Real-Time Research

With Democrats having secured Congressional majority status in the November 2006 midterm elections,
we wondered if Americans viewed CSR from a fourth perspective — beyond employees, consumers and investors — as that of voters. So this year's survey indicates the American public's perception of CSR according to political party affiliation.

Download: 2007 Corporate Social Responsibility Study | View: Rethinking Corporate Social Responsibility: A U.S. Perspective

In an exclusive essay for PRWeek, Kevin Bell, London-based public affairs specialist, warns that U.K. Conservative Opposition Party Leader David Cameron's PR strategy looks "unsettlingly unfinished."

Download: Less Shadow, More Cabinet

Boomer specialist Carol Orsborn, in an excerpt from her latest book (co-authored with Mary Brown), offers a 3-D view of what motivates the ultimate power consumer — the baby boomer woman.

Download: BOOM: Marketing to the Ultimate Power Consumer — the Baby Boomer Woman (excerpt)

In a PRWeek op-ed piece, corporate reputation specialist Paul Dusseault questions MySpace’s ability to survive the assault of unsophisticated marketing efforts and wonders if the social networking Web site “may be headed for a fall.”

Download: Sloppy Marketing Taints MySpace Credibility

Each generation has a defining event. Mark Senak, pharma industry communications specialist, believes that his generation's event was the AIDS epidemic. In Pharmaceutical Executive, he speaks candidly about his personal and professional journey alongside a disease that polarized a nation.

Download: Generation Epidemic

The marketplace is recognizing the impact of non-financial assets — namely reputation — on a company’s market cap. Dave Senay, president and CEO of Fleishman-Hillard, explores the role of communicators in creating business value.

Download: Can Communications Seize the Agenda?