This past April, Fleishman-Hillard President and CEO Dave Senay made good on a promise: to "move" the headquarters of Fleishman-Hillard to Asia for a month. During that month, he visited Tokyo, Beijing, Shanghai, Hong Kong and Mumbai. Dave filed numerous internal blogs to share his experiences with FH's 2,500 staff around the world. While several blogs focused specifically on office operations, a number of them dealt more with regional perspectives not specific to any agency or office. What follows are three such blogs for your edification. We hope you enjoy them.

Download: Reflections on 30 Days in Asia

Dave meets with Ambassador Chai Zemin.

Ethnographer Laurie Duthie, Dave, and Yvonne Sun at the live market.

The extended Sun family with Mr. and Mrs. Sun and Yvonne at center.

Mumbai at night.

Though little is known about corporate India and its new breed of multinationals, experts agree the country is on a fast track to becoming a key player in the global economy. But what will it take for these companies to operate and build brands that can compete in an international marketplace? "Communicating Globally: Taking India Inc. to the World" is an international research report, conducted by Fleishman-Hillard in spring 2008, that sheds new light on what some are calling the "Indian opportunity."

Download: Communicating Globally: Taking India Inc. to the World

Though Zimbabwe's election results haven't been released, it's likely President Robert Mugabe's time in office will soon be over. With Movement for Democratic Change leader Morgan Tsvangirai poised to take the country's political reins, Kevin Welman, managing director for Fleishman-Hillard Johannesburg, wonders how the change in power might affect regional and international business.

Download: Zimbabwe's Limbo Is South Africa's Hope

As eyes around the world are monitoring India's economic environment, many of the country's leading businesses realize they must think outside of their own market to survive. But as some Indian businesses go global for the first time, how will they know which communications strategies will be successful? In an article for USP Age, Yusuf Hatia, vice president at Fleishman-Hillard India, examines Tata Motors' Nano campaign and finds a real-world lesson for companies seeking a strong presence on the international stage.

Download: Split Personality: Indian Companies Going Global

Key members of Fleishman-Hillard's International Advisory Board and Public Affairs team gather for a thought-provoking global discussion on the primary issues that must be addressed by the new administration early in 2009. For a more an in-depth look at the event, watch complete coverage on C-Span or listen to National Public Radio's broadcast.

Education Leads the Way in Study That Also Reveals Most Trusted Sources for Information

MIAMI, February 7, 2008 — Education is the No. 1 issue of importance for Hispanics across the nation, regardless of acculturation, according to a study released today by FH Hispania®, the U.S. network of Hispanic practitioners within global communications powerhouse Fleishman-Hillard. The study, "Confianza: Hispanic Trust Pulse," also found that teachers and schools are the leading source of information (trusted by 54 percent) followed by different sources of media (trusted by a combined 39 percent).

It’s easy for marketers to get lost amid the frenzy surrounding the NFL season. But according to Brandweek magazine, when Fleishman-Hillard brought together the Nintendo Wii with Papa John’s, the combination resulted in a cross-promotion that broke through the clutter and created a frenzy of its own.

Is tennis star Maria Sharapova really a more popular athlete than soccer celebrity (and Posh Spice spouse) David Beckham? Digital specialist David Lowey challenges the media's interpretation of search engine data and offers insight into the process.

The latest buzz in Japan is surrounding the Shinkansen 700, the country’s newest bullet train. According to Newsweek, the attention is “the result of a publicity campaign by Central Japan Railway Co. targeted at the blogosphere.” BlueCurrent Public Relations, a Fleishman-Hillard agency that specializes in marketing communications and brand-building, discusses the credibility of personal blogs.

In 2007, Fleishman-Hillard relaunched its Web site to have a new look, reorganized content, and a new Point of View section showcasing the agency's thought leadership. Less than a year later, PRWeek included Fleishman.com in its Five Agency Sites That Awed.

Fleishman-Hillard presented AT&T with the idea of supporting Cell Phones for Soldiers (CPFS) to help support AT&T's mission of connecting military families with loved ones. CPFS was a perfect fit because the nonprofit collects and recycles used wireless phones and uses the proceeds to purchase prepaid phone cards for soldiers overseas. AT&T responded enthusiastically to the idea of working with CPFS, giving the charity more than $500,000 in free phone cards for the troops and providing more than 1,800 AT&T stores as donation sites. The "CBS Evening News," MSNBC, and The New York Times, among others, covered this support. In order to achieve the year-end partnership goal of $1.4 million — enough for a 20-minute call home for every soldier based in Iraq — Fleishman-Hillard and AT&T added to the ongoing campaign with a holiday donation drive, and AT&T awarded Brittany and Robbie Bergquist, the teenage founders of CPFS, each with a $100,000 college scholarship. The agency secured several key placements for AT&T and the teens, including an interview by Barbara Walters on ABC's highly rated "The View" and an exclusive feature in USA Today and an appearance on "Good Morning America." To date, the program has generated more than 67 million media impressions. The charity estimates that enhanced awareness has helped generate 30 times more recycling and 114 percent more in funds given to CPFS compared with the previous year.

InterGen, the largest independent producer of gas-fired power for the U.K. market, relies on Fleishman-Hillard London's public affairs team to help deliver its message to government audiences throughout the region. As part of a comprehensive outreach program targeting key government officials and politicians, InterGen hosted a plant tour for Angela Smith, Member of Parliament and high-ranking political aide to U.K. Prime Minister Gordon Brown. The agency also developed a range of InterGen policy papers — on subjects such as the future of the electricity-transmission network to nuclear power and renewable energy reform — that position the company as a key independent voice in the U.K.'s high-profile energy debate.

Global Communications Firm’s European Efforts Lead to Global Initiative

ST. LOUIS, Sept. 19, 2007 — Fleishman-Hillard International Communications today announced the creation of its worldwide Sustainability Communications practice. The practice is designed to counsel clients on policy and work with them to articulate views and actions on critical resource management issues such as fossil fuel consumption, water conservation, and CO2 emissions.

ST. LOUIS, June 15, 2007 — Fleishman-Hillard Inc. was awarded the prestigious 2007 "Best of Silver Anvil" award last evening for its work in developing, launching, and executing Project E.R.A.S.E. (Eradicating Respiratory Asthma in Schools to Help Children Excel). The agency-developed and pro bono effort by the firm's New York office improves the health, education, and quality of life for New York City students undiagnosed or undertreated for asthma. Project E.R.A.S.E. was selected as the best of the 48 public relations programs receiving Silver Anvils, the iconic award of the public relations profession.

Andrew Jack, pharmaceutical correspondent with the Financial Times, sits down with pharma industry communications specialist Mark Senak to discuss the FDA’s influence over approvals in Europe and whether the agency’s woes are affecting the European Medicines Agency (EMEA).

Listen: A Conversation With Financial Times’ Pharmaceutical Correspondent Andrew Jack