The illegal downloading of various forms of popular entertainment, or Internet piracy, has long been the bane of the entertainment industry. But in a recent PRWeek article by Beth Krietsch, Fleishman-Hillard’s digital specialist David Lowey explains how piracy data can actually provide “an opportunity for communications and marketing” professionals.
Minority Majority Means More Opportunity for Marketers
In light of recent census reports that reveal non-white groups are emerging as a majority, it’s likely “general market” will be a term “of the past in a few years,” according to Ana Toro, multicultural marketing specialist for Fleishman-Hillard. In a recent article by Kimberly Maul in PRWeek, Ana offers insight regarding the eye-opening demographic shift and helps break down what it could mean for marketers.
Fleishman-Hillard Creative Helps CEO Wow in Keynote Presentation
Creating compelling keynote presentations for some of the world’s highest ranking executives is just part of everyday business for Fleishman-Hillard Creative. But this time was different. This time the speaker was Fleishman-Hillard’s own president and CEO, Dave Senay. The team was charged with creating a multimedia presentation that would “tee up” the agency leader’s opening keynote speech for the 2008 Senior Leadership Conference, “Switched On. Future.” Members of the full-service creative group honed in on a winning concept: pairing larger-than-life images — displayed on 40-foot-wide, high-definition surround screens — with a spine-tingling, live a cappella performance. The results? A jaw-dropping keynote intro that builds excitement and culminates in a finale that has Senay seemingly walking out of the video and on to the stage. Strategic, innovative, and entertaining. So much so, in fact, that it recently took home a coveted Silver Telly Award in the category of film/video.
Brand Obama: Motivating the Millennial Market
From Day One, Barack Obama’s brand management has exhibited an inherent understanding of what appeals to voters under 30, sometimes known as Millennials. In an article by Peter Field in a recent issue of Advertising Age, Fleishman-Hillard’s youth and mobile marketing specialist Allison Mooney weighs in on the matter and explains why this desirable demographic is looking for a presidential candidate with “a slight edge.”
Pony Express to Web 2.0: Trends in Political Communications
From Andrew Jackson, who relied on the newly formed postal service, to John F. Kennedy, who embraced the emerging medium of television, developments in communications have transformed the way American presidential candidates handle their campaigns. In a presentation given at Sciences Po in Paris, Fleishman-Hillard President and CEO Dave Senay takes a close look at Barack Obama’s digital campaign for president and explains why he believes the presumptive Democratic nominee is “perfectly suited to the Internet age.”
Listen: Message, Money, and Mobilization in American Politics | Download: Confèrences á Sciences Po Executive Summary
Reaching the LGBT Market in Three Easy Lessons
The days of targeting the LGBT consumer simply by running an ad in a national gay magazine are over. According to Out Front contributing blogger Ben Fizel, today’s marketers must demonstrate a new level of respect and understanding for this audience through community engagement. In an article in this month’s Frontline, the International Public Relations Association’s online magazine, Ben offers three valuable lessons in reaching this “increasingly skeptical” demographic.
Reflections on 30 Days in Europe
Fleishman-Hillard President and CEO Dave Senay continued “moving the headquarters” this summer with visits to the company’s European offices after he devoted a month to Asia in the spring. Dave met with colleagues in Frankfurt, Brussels, Amsterdam, Dublin, London, Moscow, Prague, Berlin, and Paris. At each stop, he gave a guided tour to Fleishman-Hillard’s 2,500 staff members around the world by filling his internal blog with the insights that he gained from his travels. Share Dave’s perspective through these nine posts, which discuss topics as varied as the convergence of global issues in Brussels, the unsettled atmosphere in Ireland, and the infatuation with Obama in Europe.
Download: Reflections on 30 Days in Europe
Off to the Races: 2008 House of Representatives Election Preview
In this third and final look at the upcoming elections, Fleishman-Hillard’s public affairs team provides insider analysis of the 20 most competitive races for the U.S. House of Representatives. Although high-profile presidential, Senate, and gubernatorial races have attracted the lion’s share of attention so far in 2008, the House races could arguably have the biggest impact on national legislative policy.
Download: 2008 Election Preview — A Brief Look at the Races (Part III: The House of Representatives)
Is Pharma Product Placement a Good Thing?
The role of product placement within the media mix was among the topics discussed at ExL Pharma’s annual Public Relations and Communications Summit. Healthcare specialist Michael Rinaldo, a guest speaker at this year’s event, talks about the controversial practice and offers insight regarding the obstacles and opportunities facing pharma companies when it comes to product placement.
Integrating Digital Communications in the EU
Although the Internet has changed the way many EU public affairs practitioners work, can it be used to help shape policy debate? In European Agenda, Brussels-based digital specialist James Stevens explores the influence digital communications has on EU policymakers and the world of public affairs.
Download: Can Digital Communications Revolutionize Public Affairs?
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