Beyond the Hype is written by a team of communications professionals from the PR firm of Lois Paul & Partners, including industry veteran and agency principal Lois Paul. LP&P, part of Fleishman-Hillard Communications, specializes in high-technology and life-sciences public relations.

The blog is a forum for industry specialists to discuss the latest tools and trends in communications, as well as the impact and benefits of the strategic partnership between an agency and its clients.